The company has done 5 million surveys so far this year but it is not alone. Rivals Optus, owned by Singapore Telecommunications (ASX: SGT) and Vodafone, 50% owned by Hutchison Telecommunications (Australia) (ASX: HTA) have both already started doing the survey, which asks customers to rate the customer service performance on a scale from 1 to 10. Recent data showed Vodafone scored as low as -27 at the height of its recent signal outages and network crisis but the Australian industry average is between -1 and 2.
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